Burlington, VT (May 8, 2008) – Dealer.com, the leading provider of online marketing solutions for the automotive industry, today announced that many of its clients garnered top placements in Auto Dealer Monthly’s 2008 Internet Achievement Awards. Dealer.com is the website provider for five of the top ten dealers on the Top 100 Internet Retailers list, and four of the Top 10 Auto Dealer Websites on the magazine’s list.
“The dealers on the Top 100 Internet Retailers list get, on average, 43 percent of their leads through the dealership website, and those leads close at a higher rate than leads from other sources,” said Dean Evans, chief marketing officer of Dealer.com. “It’s thrilling to see so many of our dealer clients being recognized for their success, proving that our focus on design performance and dynamic search engine marketing solutions results in more units being sold.”
Dealer.com was recognized by Auto Dealer Monthly as the vendor with the largest increase in market share of dealers on the list. Dealer.com is also the website provider for more of the dealers on the Top 10 Auto Dealer Websites list than any other vendor. Criteria for judging the best dealer websites included search engine optimization, compliance issues and visual appeal, with search engine optimization results being one of the most heavily weighted scores. In general, judges preferred websites that were clean, professional, intuitive and included lots of photos and information about vehicles.
Checkered Flag Automotive Group won first place in the Top 10 Auto Dealer Websites category. “Dealer.com has handled Checkered Flag.com for more than two years and is my favorite vendor to work with,” said Alex Snyder, Checkered Flag’s director of e-commerce. “Their re-design of our website launched in April 2008 incorporates many innovative features that this industry has never seen before in a dealer website. We’re excited to have earned this recognition with a redesign that isn’t even a month old!”