LAS VEGAS, April 8, 2008 — eBizAutos, an innovator in online marketing technology and services for auto dealerships, announced today a strategic agreement with Google to become an authorized reseller of Google AdWords™. AdWords is an online advertising program designed to help businesses of all sizes use the Web to find new customers by delivering relevant ads when users search for specific products and services. Expanding their search engine marketing (SEM) program to incorporate the Google AdWords offering enables eBizAutos to deliver strong search engine marketing strategies to their auto dealer clients while maximizing their marketing dollars.
With nearly three quarters of car buyers using search as part of the research process, and nearly 72 percent of buyers relying on search to determine which dealership they’ll visit, Google AdWords is an important part of an auto dealership’s marketing strategy. Advertising on the Google Advertising Network reaches over two thirds of all U.S. Internet users and can provide automotive advertisers instant access to in-market car shoppers. As a Google AdWords Authorized Reseller, eBizAutos’ sales force is equipped to help dealers efficiently tap into the power and reach of the AdWords platform.
eBizAutos’ Managed SEM service includes comprehensive, full-service management of AdWords search advertising campaigns on behalf of dealers. Experienced SEM strategists provide professional account management by creating custom campaigns for each dealer designed to fit the individual client’s specific marketing goals and budget. The high-quality customer service also includes ongoing campaign monitoring, measurement and testing to consistently deliver optimum performance and results. Advanced targeting options, customizable ads and detailed reports also enable dealer clients to evaluate the benefits and performance of their online advertising efforts.
“A volatile sales climate requires that dealerships spend their marketing dollars wisely,” said eBizAutos co-founder and VP of Marketing, Sarah Mooneyhan. “Our Managed SEM service, which includes Google AdWords, is one of the most cost effective ways to accurately target online shoppers. The knowledge and experience we have gained by becoming a Google AdWords Authorized Reseller ensures our clients will obtain optimum results from their advertising dollars.”
eBizAutos’ Managed SEM service complements the eBizAutos 4.0 online marketing system and delivers a fully automated marketing optimization service for automotive dealers. Dealers using eBizAutos products and services are able to establish one process for all internet marketing that, through automation, measurement and testing, delivers consistent returns on their investment
For additional information on the eBizAutos Search Engine Marketing (SEM) service, contact Sarah Mooneyhan at 800-417-7157 or visit www.ebizautos.com.