If you haven’t been able to catch one of the latest television ads for the new Hyundai Veloster, check out Hyundai’s YouTube channel. Six 15-second commercials cover everything from fuel efficiency to Blue Link® technology, narrated by Academy Award winner Jeff Bridges.
The end of each commercial ends with the line, “engineered for whatever.” The tagline reflects the Veloster perfectly; with its advanced seven-inch multimedia touchscreen and infotainment system, it’s a car that can literally do just about everything. The tagline, however, is also casual and relaxed, reminding viewers that the Veloster possesses an undeniable cool factor.
To showcase its 40 mpg highway rating, one of the commercials shows the car cruising on a long stretch of desert road – just the place you’d want to have a vehicle that can reach 500 miles on a single tank. Bridges notes, “It makes my butt numb just thinking about it.” Although comical, the ad’s facts and figures represent a major (and more serious) concern with fuel efficiency that drivers experience all over the world.
Hyundai pulls off another effortless combination of information and entertainment with its “Taco” commercial. Bridges asks, “Did you ever think you’d be asking your car where to eat?” while two guys chow down on tacos inside their Veloster. The camera cuts to a close-up of the car’s impressive touchscreen, which shows the name, address, phone number and rating of a Mexican restaurant. Blue Link offers reliable information and navigation, even for late-night taco trips.
In “Judge,” the Veloster’s Pandora® and iPhone® connectivity are featured. From outside a Veloster, viewers see a young man head-banging to what we assume is some sort of rock music. After a cut to inside the car, we realize he’s listening to “Whip My Hair” by Willow Smith, an 11-year-old singer popular with young female audiences. The message? The Veloster won’t judge you based on your music preferences. The result? A commercial that’s embarrassingly relatable.
Other 15-second commercials feature the Veloster’s Best-in-Class interior volume, voice text messaging system and a discreet third door. Check out all the ads at www.youtube.com/user/HyundaiUSA?feature=pvchclk.