At the 2011 New York Auto Show, Chrysler Group announced that it would be teaming up with audio products and equipment company Beats by Dr. Dre for the 2012 Chrysler 300S. A year later, drivers are experiencing an audio system unlike any other on the road. Instead of simply adding speakers, the automaker and music makers have successfully achieved professional-grade studio sound in the 300S.
Beats by Dr. Dre founders Dr. Dre and Jimmy Iovine worked side-by-side with Chrysler’s engineering team to design and tune the revolutionary 10-speaker system. Dr. Dre is a legendary artist, producer and record executive, and Iovine is an award-winning producer and chairman of Interscope Geffen-A&M Records. Thanks to their expert guidance, Chrysler 300S drivers now enjoy the polished sound that top recording artists hear in the studio.
“Our partnership with the Chrysler Group will set the bar for the way music should be heard in cars,” said Iovine. “Beats by Dr. Dre has always been about restoring the emotional music connection between an artist and the listener, and Chrysler vehicles, beginning with the Chrysler 300S, will let drivers hear music the way the artists intended, replicating the feel and the sound that artists and producers work so hard to achieve.”
“Dr. Dre and Jimmy Iovine have built their careers on revolutionary and forward thinking decisions that formulate trends in music, popular culture and technology,” said Oliver Francois, president and CEO of Chrysler Brand. “Our goal in partnering with Beats by Dr. Dre is to revolutionize the expectations for audio quality in an automobile, establishing a new bar in sound that comes closer than ever before to replicating the recording studio sound of professionals like Dr. Dre and Jimmy for drivers of the new Chrysler 300S.”
The “athletic-luxury” look and feel of the 300S is the perfect complement to the Beats by Dr. Dre system. The 300S features 20-inch polished-face aluminum wheels with black painted pockets, wider all-season performance tires and touring-tuned (or performance-tuned in V8 models) second-generation E-segment chassis architecture with 25 percent quicker steering.
No matter what music genre a driver prefers, there’s no denying that it will sound better than it ever has in a 300S. With professional-grade studio sound tuned by the best in the business, drivers are in for the ride of their lives. Test drive the 2012 Chrysler 300S and feel the beat for yourself.
