Speed Read: This Issue's Complimentary Business Book Abstract
"Double-Digit Growth", by Michael Treacy
 In keeping with the theme of this issue, we are offering free access to the abstract of “Double-Digit Growth: How Great Companies Achieve It – No Matter What”, by bestseller author Michael Treacy.
This straightforward book elaborates on the problem of corporate growth by reducing it to five simple disciplines. The author identifies sound principles how to grow in a virtuous growth cycle and supports his case with numerous examples from the annals of corporate success and failure.
Although the five disciplines are sometimes rather obvious, we agree that corporate downfalls often result from a failure to recognize and respond to the obvious. We have chosen the book because of its disciplined approach to growth management.
To download the abstract, click here.
About the author:
Michael Treacy is a former professor at the MIT Sloan School of Management, co-founder and chief strategist of GEN3 Partners, and author of the bestseller The Discipline of Market Leaders.
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