Many pet owners — especially those new to pet parenting — stare ponderously at the array of foods on the pet store shelf and wonder why they can't simply buy whatever is on sale that week. Of course, as an independent pet products retailer, you know that newborn and young animals need more than just wholesome, high quality ingredients in the foods they eat; they also require a stable, consistent diet. In fact, most veterinarians will tell you that repeated switching of food brands can cause GI problems and intolerance in growing animals whose digestive tracts are ever adjusting to solid foods.
A Broadened Collection
To help dog owners get off on the right foot, Wellness has broadened its collection of puppy products under the new name of Wellness® Just for Puppy — a complete line of food and treats that provide puppy parents with an array of smart nutritional choices to ensure their dog enjoys a lifetime of good health and wellbeing.
Wellness Just for Puppy dry and canned offerings have a new look, with the same wholesome, carefully chosen recipes chock full of quality ingredients in a smaller-sized kibble, that consumers have come to expect from Wellness puppy food. Each is holistically formulated using nutrient-rich whole foods to fulfill a puppy's special developmental nutritional needs. That means increased levels of fat, calories and protein, from chicken, chicken meal and salmon meal to promote optimal bone and muscle development, as well as a guaranteed level of a special fatty acid called DHA. Research shows this unique nutrient, present in nursing dogs' milk, helps support cognitive development vital to puppy learning and training.
Wellness Just for Puppy Natural Treats, a new puppy treat, for rewarding puppies while fortifying their growing bodies, is the latest addition to the Wellness Just for Puppy line. Formulated expressly for good puppies, and those who need encouragement too, perfectly puppy-sized Wellness Just for Puppy Natural Treats are a fun, healthy and delicious potpourri of all-natural ingredients served in a soft and chewy, wheat free treat. Two blended fresh meat sources, Lamb & Salmon, are combined with real fruits and vegetables for antioxidant support, along with whole grains for healthy fiber. Packed with DHA, Wellness Just for Puppy Natural Treats provide a flavorful choice for health conscious consumers who demand a guilt-free way to reward their "good little doggies".
The Very Best Holistic Recipes
As with all Old Mother Hubbard offerings, Wellness Just for Puppy is as notable for what stays out of the recipe as what goes in; with no meat by-products, corn, wheat, soy, dairy, or artificial preservatives, colors or flavors, the Wellness Just for Puppy family provides the very best holistic nourishment available today.
Veterinary nutritionist Edward Moser, VMD, reminds us that, while a puppy food's nutritional levels are ideal for growing animals, it may create weight management headaches for adult dogs. "Other than giant breeds, most dogs reach adult weight between 9 and 12 months," said Dr. Moser, adding that it is appropriate to switch to a less energy-dense adult formula at about 75% of a dog's anticipated adult body weight. "Fat puppies may be adorable, but the excess weight they carry — which can be exacerbated by neutering — may contribute to a variety of health concerns, including hip and joint problems and even a shorter life expectancy."
All the more reason to start and stay with the full line of Wellness foods and treats, ideal for puppies and dogs of any age.
