Advice from the Vet
This Issue: In Grain-Free, Protein-Rich Diets, Balance is King
In this regular column, Edward Moser, VMD, DACVN, weighs in with insights on a variety of pet nutrition topics, helping you counsel customers and build stronger relationships in the store.
With so much focus these days on the benefits of the grain-free recipe, it seems increasingly likely that a key consideration is being overlooked by some makers of natural foods. Providing a diet that is free of grains and rich in meat and other protein sources is all well and good, but other nutritional elements must also be taken into consideration or the resulting diet could ultimately prove harmful to pets.
Balanced Recipes
Creating a truly healthful, beneficial pet food is a real balancing act. Choosing the right ingredients is a great start, but turning them into a terrific, nutritious recipe is all about balance. For instance, it's critical for pet parents to be aware that the addition of more meat ingredients to a formula naturally increases not just the protein content, but also the fat, calcium, phosphorus and calorie levels. In particular, integrating too much fat into a recipe can cause the kind of weight-management headaches already confronting too many owners of adult dogs. Fat content can be contained by using leaner sources of animal protein, a measure not every manufacturer is willing to take.  At Wellness, "Nothing in Excess, Everything in Balance" is much more than a motto. Other manufacturers' products may elevate a particular benefit of a diet at the expense of other aspects of a pet's health. But at Wellness, nutritional balance is at the forefront of creating new recipes. Every wholesome food, including the new Wellness CORE™ for Dogs, aims to promote an animal's overall health and improve its life. From source to bowl, Wellness makes no exceptions!
Dr. Edward Moser is a board certified veterinary nutritionist who has consulted with leading companies in the animal health industry since 1990, with a special focus on nutrition projects. A resident of Selinsgrove, Pa., he holds diplomate status with the American College of Veterinary Nutrition, and advanced degrees from the University of Pennsylvania School of Veterinary Medicine (where he is an adjunct assistant professor of Veterinary Nutrition) and The Ohio State University.
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