Jim Scott and Boomer

Dear Pet Lover,

Wellness is proud to debut Wellness CORE™ Dog. A delicious, dry dog food ideal for consumers who desire to feed their adult canine companions a grain-free, protein-focused, and above all else, thoughtfully balanced diet. Wellness CORE Dog addresses the unique dietary needs of dogs and supports their inner wellbeing.

Promoting Overall Health

Designed to promote overall health, Wellness CORE Dog is based on the raw feeding philosophy of providing a diet rich in nutrient-packed, high-quality meat. Wellness has carefully considered the delicate balance of nutrition that is essential to canine health. Each grain-free kibble is packed with protein from deboned turkey and chicken, turkey meal, chicken meal and chicken liver along with a proprietary blend of vegetables, oils, fruits and botanicals. By sourcing lean, high quality meat sources, Wellness has been able to keep the fat, mineral and caloric levels of this diet at a level appropriate for everyday feeding.

Many pet owners — especially those new to pet parenting — stare ponderously at the array of foods on the pet store shelf and wonder why they can't simply buy whatever is on sale that week. Of course, as an independent pet products retailer, you know that newborn and young animals need more than just wholesome, high quality ingredients in the foods they eat; they also require a stable, consistent diet. In fact, most veterinarians will tell you that repeated switching of food brands can cause GI problems and intolerance in growing animals whose digestive tracts are ever adjusting to solid foods.

A Broadened Collection

To help dog owners get off on the right foot, Wellness has broadened its collection of puppy products under the new name of Wellness Just for Puppy — a complete line of food and treats that provide puppy parents with an array of smart nutritional choices to ensure their dog enjoys a lifetime of good health and wellbeing. 

With so much focus these days on the benefits of the grain-free recipe, it seems increasingly likely that a key consideration is being overlooked by some makers of natural foods. Providing a diet that is free of grains and rich in meat and other protein sources is all well and good, but other nutritional elements must also be taken into consideration or the resulting diet could ultimately prove harmful to pets.

Balanced Recipes

Creating a truly healthful, beneficial pet food is a real balancing act. Choosing the right ingredients is a great start, but turning them into a terrific, nutritious recipe is all about balance. For instance, it's critical for pet parents to be aware that the addition of more meat ingredients to a formula naturally increases not just the protein content, but also the fat, calcium, phosphorus and calorie levels.

Purity loves company — which is why Wellness^® 95% Meat, the purest way to add meat to a dog's diet in the convenience of a can, is now available in two new varieties, bringing the line to five mouth-watering flavors. 

Delicious, Meat-Packed and a Convenient Alternative to Raw

Introduced in 2006, Wellness has expanded the line of canned super-premium dry dog food mixer/toppers to include flavorful new 95% Salmon and 95% Turkey recipes.  Just as with already available 95% Beef, 95% Chicken and 95% Venison, and all Wellness products, each is packed only with USDA, human-grade meats or deboned chicken, and contains no grains, animal by-products, wheat, corn, soy, artificial preservatives, colors or flavors. Each grain-free flavor of Wellness 95% Meat has been purposefully formulated to be as pure as possible, and serves as an exceptional complement to a healthy dry dog food diet. For consumers looking to add a delicious, meat-packed, supplemental offering of extra flavor and variety to their dog's diet, there is no quicker, more convenient alternative to raw or home-cooked meats.